Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Flight Attendant Hears Sobbing from Lavatory, Discovers Child Not Listed on Passenger Manifest
A strange noise from the bathroom during a flight leaves flight attendant Leslie feeling scared. Unbeknownst to her, the child inside will change her life forever.
Leslie felt a headache from a night of partying as she headed to her plane. When she spotted her colleague Amy, she asked for headache pills. Amy rolled her eyes, reminding Leslie that partying before a long flight was unwise. Leslie sighed, thinking that partying was a better distraction than visiting museums.
As they prepared for the passengers, Leslie took her pills, hoping to rest in the crew quarters. However, a peculiar sound caught her attention. She hesitated, then dismissed it as her imagination. But when she heard a high-pitched cry, she realized it was a child. When Amy knocked on the bathroom door without a response, she opened it and screamed. Inside was a young boy named Ben, who looked up at Leslie with tears in his eyes.
Leslie crouched down to talk to him and learned that he was lost and afraid. He was clutching a bag and sobbing about his grandmother’s medicine, saying it was his fault if she didn’t get it. Ben explained that he had gotten separated from his family at the airport and accidentally boarded the wrong plane.
Leslie felt a surge of compassion for the boy and decided to help him. She alerted the authorities upon landing in Los Angeles, but was shocked when she found out she had to stay with Ben instead of going out. Her plans to explore L.A. were put on hold as she took care of him.
As they shared pizza for dinner, Leslie received a call from her mother. Her son, Joe, was sick, and they had to see a specialist. Hearing this news crushed her, filling her with worry and guilt for not being there.
Ben approached her, offering her the bag of medicine, saying he wanted to help Joe. Overwhelmed by his kindness, Leslie resolved to get Ben to his grandmother in Seattle and then return home to Joe. She booked a ticket for Ben at her own expense and prepared to fly with him.
On the flight to Seattle, Ben expressed his fears that he might have harmed his grandmother. Leslie reassured him that his mother loved him and would be happy to see him safe. When they arrived, Ben’s family greeted him with hugs and relief. In contrast, Leslie’s reunion with Joe was heartbreaking. He looked frail, and she felt helpless. Despite her exhaustion, she vowed to do everything possible to help him.
Days passed, and Joe’s condition worsened. The doctors couldn’t find a solution, and Leslie struggled financially, as the airline wouldn’t pay for her time off to care for him. One day, a knock on the door revealed Ben and his family, who handed Leslie an envelope containing a check for over a hundred thousand dollars. They explained that they had started a crowdfunding campaign for Ben’s grandmother’s treatment, but she had passed away. They decided to give Leslie the money for Joe’s care.
Tears filled Leslie’s eyes as she expressed her gratitude, overwhelmed by their generosity. Ben promised to return one day to play with Joe. Eventually, Joe recovered and returned to his playful self, all thanks to Ben’s family. As Leslie watched him outside, she realized how far they had come.
Before returning to work, she contacted Ben’s family to offer them lifetime flight discounts as a token of her appreciation for their kindness. The story illustrates that children need attention and love, as Ben acted out in his desperation for his mother’s affection. It also shows that avoiding emotional pain through distractions isn’t a solution; finding healthier ways to cope is essential.
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