Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
“Is She Pregnant?” Selena Gomez Causes a Wave of Controversy After Appearing in a Tight Dress
Selena Gomez made a dazzling appearance at the 75th Primetime Emmy Awards, bringing along her boyfriend Benny Blanco as her date. The 31-year-old singer looked absolutely fabulous in a gorgeous sheer dress. However, some people criticized her outfit, making comments about her body and even speculating whether she might be expecting.
450,000 sequins
Selena Gomez stole the spotlight at the event with her stunning outfit. She wore a captivating sheer gown by Oscar de la Renta, covered in intricate black floral details and a whopping 450,000 sequins. The dress was designed to reveal a subtle hint of skin, adding a touch of glamour to the ensemble with a beautiful Tiffany & Co. necklace.
Selena Gomez attended the event with her 35-year-old boyfriend, Benny Blanco, who is a record producer and actor. Benny looked stylish in a sharp outfit, wearing a long navy coat over a black silk button-up shirt and gray slacks. The couple shared a sweet moment during their walk, with Selena affectionately placing her hand on Benny’s shoulder.
According to an insider, Selena is in a great place and truly enjoying her relationship with Benny Blanco. The source emphasized that she appears to be genuinely happy and engaged, expressing that Selena is embracing a positive phase, perhaps influenced by her connection with Benny or simply reflecting on her current personal and professional state.
Her body became the main topic of discussion.
As everyone admired her vibrant appearance on the red carpet, a few online voices started guessing if she could be pregnant. Even though the star did not indicate a pregnancy, some presumed her curvier and fuller look might suggest otherwise, with one comment stating, “She’s about 4 sizes up”.
However, a supportive fan chimed in, clarifying that her fuller figure could be attributed to her health condition and medication. As the pictures from the event made their way onto social media, fans swiftly celebrated the star’s gorgeous look, flooding her with compliments like “stunning” and “looks amazing.” One supporter expressed, “Love her; she looks awesome and happy. Good for her.”
Negative comments don’t bother her.
Last year, during the Golden Globes, online comments started circulating about her weight gain. Responding to these remarks, Gomez took to Instagram Live with her sister, Gracie, by her side. She explained, “I’m a little bit big right now because I enjoyed myself during the holidays.” Then Gomez added, “But we don’t care,” and both sisters burst into laughter.
By light-heartedly dismissing these comments, Gomez not only set a positive example for her younger sister but also for countless girls and women worldwide. She emphasized that embracing your body and feeling confident, regardless of size, is what truly matters. After all, the key is self-love, which radiates from the inside out.
Selena recently shared that she’s considering wrapping up her music career soon. In this article, we delve into the reasons behind her decision and explore what might be prompting this potential shift in her career path.
Preview photo credit Jordan Strauss / Invision / AP Images / East News
Leave a Reply