Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Zac Efron Revealed His «Hot» Body Causes Him Body Image Issues
Zac Efron, the acclaimed actor known for his versatility and dedication to his craft, has stunned audiences time and again with his remarkable body transformations. Beyond his acting prowess, Efron’s ability to push physical boundaries and embody diverse characters has become a hallmark of his career. From his iconic role in High School Musical to his latest portrayal of wrestler Kevin Von Erich in the upcoming film, The Iron Claw, Efron continues to captivate audiences with his commitment to authenticity on screen.
He underwent a significant body transformation for his new role.
In his latest endeavor, The Iron Claw, Zac Efron embraces his most challenging role yet. Portraying the complex character of Kevin Von Erich, Efron delves into themes of strength and familial strife, delivering a performance that promises to resonate deeply with audiences. To embody the role, Efron underwent a rigorous physical transformation, emerging with a physique that epitomizes dedication and discipline.
Efron’s journey to embody Kevin Von Erich prompted profound introspection on the concept of masculinity. In a dynamic world where definitions are in constant flux, Efron recognizes the fluidity of masculinity and its evolving nature. Through The Iron Claw, he explores a particular manifestation of masculinity that resonates with his personal journey, reflecting on the significance of physicality and its intersection with identity.
This isn’t the first time he has trained hard to reshape his body.
While The Iron Claw marks Efron’s latest physical transformation, it is not his first foray into reshaping his body for a role. In the 2017 film Baywatch, Efron underwent a significant metamorphosis, solidifying his reputation as a committed performer. Transitioning from a vegan diet to intermittent fasting, Efron embraced a holistic approach to fitness, prioritizing both nutrition and training.
Efron’s dedication to his craft has not been without its challenges. The intense demands of preparing for Baywatch took a toll on his physical and mental well-being, leading to struggles with sleep and mental health. Reflecting on this experience, Efron acknowledges the importance of balance and self-care, recognizing the need to prioritize holistic wellness amid the pressures of performance.
«I started intermittent fasting just after I stopped being vegan. My body wasn’t processing the vegetables in the right way,» he explained.
Starting his day with a burst of cardio, he breaks his fast around 11 am with a nourishing spread: bone broth soup alongside a colorful array of vegetables and «clean proteins» such as elk and chicken. As the sun sets, his evening meal takes center stage, featuring a hearty portion of meat accompanied by wholesome carbohydrates like sweet potatoes or quinoa.
In a delightful twist, he’s reintroduced organ meats into his diet, expressing a fondness for the classic combo of liver and onions. Since his Baywatch days, Zac has transformed, adopting numerous healthier habits to sculpt his physique with greater emphasis on well-being
His daily routine led to sleep disturbances and depression.
Jeremy Allen White, who starred alongside Zac Efron in The Iron Claw, couldn’t help but admire Efron’s unwavering commitment to his craft. Speaking to Esquire, White lauded Efron, describing him as a «maniac» in the best possible way, showcasing unparalleled focus and expertise in training and dieting.
Efron’s journey towards a healthier lifestyle began with the demanding physical and mental challenges he faced during his transformation for Baywatch. The toll it took on him was immense, leading to sleep disturbances and a prolonged battle with depression.
The body appeared flawless, but the health was in disarray.
The aftermath of this intense experience left Efron feeling burnt out and struggling to regain his footing. Reports suggested that prolonged use of diuretics contributed to his difficulties. Following the completion of filming, Efron made a deliberate decision to step back from acting, allowing himself to relax and intentionally deviate from his usual fitness regimen for the first time in years.
Despite the challenges he has faced, Zac Efron emerges from each transformation with newfound resilience and insight. As he continues to evolve as an actor and a person, Efron remains committed to pushing boundaries and exploring the depths of his craft. With each role, he invites audiences to join him on a journey of self-discovery, challenging perceptions and redefining what it means to embody strength and authenticity on screen.
Achieving optimal health isn’t solely about enduring demanding workouts. Contrary to common belief, sustaining wellness requires a comprehensive approach encompassing balanced nutrition, ample rest, and overall well-being.
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