Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Desiree Anzalone, great-granddaughter of Desi Arnaz and Lucille Ball, and her tragic fate
Despite having been gone for thirty years, Lucille Ball is still adored and remembered by a large number of people.
She became well-known as the most popular comedy actress of the 1950s when she co-starred with her husband, Desi Arnaz, in the television series I Love Lucy.
She began her career as a model and film actor before becoming well-known for her roles in television shows. By the time her career ended, she had acted in more than 70 films.
In many respects, Lucille Ball’s legacy persisted, and her great-granddaughter exhibited a remarkable likeness to her well-known great-grandmother.
Desiree Anzalone, 31, tragically passed away in a terrible way in 2020.
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I Love Lucy changed history in a lot of ways and propelled Lucille Ball and Desi Arnaz to stardom. It was among the first sitcoms to be recorded live and set the precedent for numerous other well-known sitcoms.
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Having been married twice, Lucille Ball had two kids. She married Desi Arnaz, her co-star in the film I Love Lucy, in 1940. Desi Arnaz Jr. and Lucie Arnaz are the names of the couple’s two children.
Though Desi Arnaz Jr.’s birth was among the most widely reported in television history, it wasn’t an easy life for the son of two famous people. He has acknowledged in the past that he had wild parties in Hollywood during his formative years in the 1950s and 1960s.
He was surrounded by pressure and temptation because he was the child of two extremely well-known television actors.In reality, at the tender age of fifteen, he became a parent.
Even though Arnaz Jr. did not get close to his daughter Julia until almost two decades later, he tried to make up for his earlier lack of presence by being present for his granddaughter, Desiree Anzalone.
When Lucille Ball, the actress behind I Love Lucy, gave birth to Arnaz Jr. on the same night as her main character did in a prerecorded episode, the child shot to prominence.
It was a historic event because CBS had previously maintained that a pregnant woman could not be shown on air.
The infant developed into a teenager in the company of Hollywood aristocracy, eventually rising to fame as a teenage idol of his own on his parents’ other project, Here’s Lucy.
He eventually met the mother of his daughter, Susan Callahan-Howe, about this period. She was a model.Susan and Desi Jr. first connected when they were just 15 years old. However, it took years for Desi Jr. and his daughter Julia to get back together in the 1990s.
Sadly, Julia never got to meet her famous grandma because it was after Lucille passed away.
Callahan spent years informing her daughter that her father was well-known before she tragically passed away from COVID-19 in 2020. Years later, in 1991, Julia made the decision to confirm it through a paternity test.
“When I was twenty, we took a DNA test, and the results showed that I was, in fact, his daughter. Shortly after that, my father and I began a wonderful relationship,” Julia told Page Six.
By now, I’m at least eighteen. He might have said, “Well, she’s my child, whatever.” However, he didn’t. He was a huge assistance to me throughout my life and to my daughter as she went to college.
Desiree Anzalone was that daughter, and Julia clarified that her father also grew close to her. She continued by saying that they were very close and that Desiree even briefly resided with Arnaz Jr.
In addition, Julia gave her daughter the second name Desiree in remembrance of her grandmother Lucille, who had won an Emmy.
Desiree, who studied creative writing at the University of North Texas, was employed as a photographer.
People reports that the young woman was given a stage 2 breast cancer diagnosis at the age of 25.
Anzalone had a double mastectomy and experienced a brief period of remission before the cancer reappeared and spread to her bones, liver, and lungs.
Desiree’s life unfortunately came to an end in 2020.
During the 2020 pandemic, Julia Arnaz had to deal with her mother passing away from COVID-19 and her daughter being diagnosed with stage 4 breast cancer.
“I wasn’t able to see her as much as I usually do because she was compromised and I didn’t want her getting sick in any way,” Julia told People. “The COVID-19 kept us apart.” Due to the COVID since March, I was unable to spend as much time with her as I usually do. Even though we would hang out almost every day, I didn’t see her as much as I would have liked. She also spent some time living with me.
Julia Arnaz stated to Page Six in May 2021 that she was committed to working as an activist to support other young women in stopping the sickness that killed her daughter from progressing so quickly.
She has pledged to increase the number of mammograms performed in Connecticut, her home state. Arnaz wants to encourage younger women to start these checks sooner rather than later, even if older women are usually advised to do so on a regular basis.
“There’s a big difference in those four or five months,” she said. And my daughter, this lovely angel…A lot of young ladies may say, “Oh, it’s just a cyst, no big deal.” However, she truly stood up for herself, and I urge other young ladies to follow suit.
Julia Arnaz has persisted in raising awareness of this problem and making her voice heard in the public after her daughter’s untimely death.
It’s simply not discussed very often. According to Julia Arnaz in someone, “it’s usually people in their late 30s, 40s, or 50s — not somebody at this age.” She thus genuinely wanted to assist other ladies who were in a similar situation to herself. a prophylactic.
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