Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
4 women entered the BGT stage wearing warm robes. As they grooved to classic song, nobody anticipated the unexpected rise of the over-40s dance phenomenon!
Discover the amazing story of the four senior ladies, dubbed “Midlife Movers,” who won Britain’s Got Talent. These incredible women mesmerized the audience with their incredible dance routines and infectious energy while dressed in cozy robes.
Nobody could have imagined the over-40s dancing phenomenon’s spectacular rise when the music first started. They were rocking to an old school song, which brightened the mood. But when the timeless disco song “Relight My Fire” began to play, something truly incredible happened.
The already colorful atmosphere took on a burst of brightness when a procession of women dressed in pink surged onto the platform. The judges’ expressions changed to shock as a group of middle-aged dancers took the stage. Dancing is an ageless passion, as seen by their unwavering talent and excitement for movement.
The show’s quick rise to popularity was evidenced by the over 1.5 million views the Midlife Movers’ Britain’s Got Talent audition received on YouTube in a couple of days. The dance world today recognizes their incredible performance as a historic one.
Watch the video below to witness their incredible performance and be inspired by their unwavering passion and extraordinary talent.
Don’t let becoming older prevent you from pursuing your interests and aspirations. Like the Midlife Movers, you possess unique skills that can brighten up a room. Proving that age is just a number, embrace the happiness that comes with working out.
Never lose sight of your continued potential!
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