March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
20+ Photos Proving That You Can Find Something Cool, Even in a Pile of Old Junk
The people from this article learned that something truly valuable can be found in unexpected places like a secondhand store or a flea market. You don’t have to have any special knowledge or skills — sometimes you just have to be a little lucky.
Bright Side is about to show you some photos taken by lucky people who managed to buy some cool and very expensive stuff when they least expected to.
“In high school, I found this vintage apple necklace that I loved at an antique store, but I left it at an ex-boyfriend’s house and never got it back. Yesterday I walked into an antique store and SAW THE SAME NECKLACE! 10 years later and 700 miles away, the treasure hunt always pays off!”
“I found a nice hardcover edition of a book I’ve been wanting to read at Value Village, and I was happy to pay the $5 for it. Then I found this when I flipped through it at home.”
“I always make sure to look through the entire costume jewelry section before leaving and today I found this diamond sapphire engagement ring in a rummage bowl for $2. Took it to a jeweler straight after and they confirmed it was real.”
“I was searching for a suit for a wedding and found a 3-piece with a retail value of $1,700. And I paid $20 for it!”
“Needed an emergency dress for an event yesterday and found one for $9 at my favorite charity shop!”
“Found a camera in a thrift store that belonged to a soldier in WW1. It has undeveloped Verichrome film in the back.”
“I found a Loewe ’puzzle’ bag in pristine condition for $20 at Goodwill. It retails at $2,590.”
“Always check your piggy banks! Found $170 in a piggy bank that cost $7!”
“Found my wedding dress today. I believe it’s from the 1950s and I only paid $64 for it and I’m in love. Going to add my own twist to the top and redo the corset but the bottom is staying just how it is.”
“This is the best $1.99 I will ever spend in my lifetime. The book has a photo of Stephen King and his autograph in it!”
“This is a thrifted vintage gown that resembles the lamé dress Marilyn Monroe wore. I did not nail the pose, I know…”
“Went to a house clearance sale and found this pin marked as ’costume jewelry’ for $5. Took it to a jeweler and they confirmed it’s unmarked gold with diamonds and sapphires.”
“3 designer blazers on the same trip to GW — I paid under $15 for all 3.”
“Fell in love with this painting and got it for $10!”
“I found a $5 vintage, heavily-beaded, seashell purse with a handmade tag inside. It’s so pretty!”
“Cute vintage strawberry salt and pepper shakers, new and in a box”
“Found $5 in this jacket I paid $6 for.”
“I got a Harry Potter wand for $1.78.”
“I only started learning embroidery a few days ago and found 700 skeins of string for $5 at a thrift store. They retail for about $.50 each.”
“This was probably my favorite purchase ever! A $3 vintage wedding dress!”
“I was told this was a green amethyst and haggled it down to $42. Took it to a jeweler to have it appraised — it’s a rare green diamond over 100 years old, conservatively worth more than $8,000!”
We’re sure that our readers have interesting stories too. Which of your purchases do you think was a really great find? Tell us!
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