Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
My Stepmother Secretly Gave Me a Towel – My Dad’s Reaction When He Saw It in My Bathroom Flabbergasted Me
My stepmother and I never got along for some reason. But when she gave me an unexpected gift, I thought our relationship was changing. Then I discovered the truth about the present and had to confront her! Little did I know that the innocent gift would lead to a new life!
A happy woman looking at herself in the mirror while wearing a towel to dry her hair | Source: Pexels
My tale is about learning to understand each other, even if it’s someone you don’t quite click with. But before we get to that lesson, buckle up as I give you all the juicy details of how I got here.
My stepmother, Judy, and I had always had a rocky relationship. We were too different and never really saw eye to eye. Our connection never felt genuine, so we were never close. Despite our differences, I couldn’t deny that she made my father, Steve, happy after my mother’s passing.
A happy man embracing a woman from behind | Source: Pexels
His contentment was something I valued deeply. Here’s where my story starts getting interesting. One afternoon, while I was visiting my dad and stepmom, the latter did something unexpected. While Judy and I were alone in the house, she surprised me by handing me a towel.
It was a simple gesture, but it caught me off guard. The towel was soft, with delicate embroidery of daisies, which I had always loved. I accepted it politely, hoping it was a step toward bridging the gap between us.
An uncertain-looking woman holding a towel | Source: Pexels
“Thanks, Judy,” I said, trying to sound sincere. “It’s really nice.” My stepmother smiled awkwardly. “I thought you might like it. Just a little something.” I nodded and placed the towel in my bathroom later that day, feeling a strange mix of emotions.
I wanted to believe Judy was making an effort to connect with me, but a part of me remained skeptical. Yet, I brushed the feeling off, wanting to build a healthier and happier relationship with the woman my father loved.
A happy middle-aged man wearing a toolbelt and holding tools | Source: Freepik
A week later, my father came over to my place to fix a leaky faucet. He had always been the go-to handyman in my life, and I appreciated his willingness to help. As he walked into the bathroom, he spotted the towel hanging there.
His expression instantly shifted from neutral to one of intense disgust! Without saying a word, he grabbed the towel, marched to the kitchen, and threw it into the trash can with force!
An upset middle-aged man covering his face with his hands | Source: Pexels
“Dad, what’s going on? Why did you do that?” I asked, completely taken aback and confused by his reaction. “Sweetheart, I hope you haven’t used that towel yet because it…” He paused struggling to find the right words.
“Because it belonged to our old dog!” he finally blurted out, his voice a mix of anger and revulsion. I stared at him, trying to process what he had said. “Wait, what? OUR old dog? You mean Buster, the one that passed away years ago?” I asked, feeling a wave of confusion and a bit of disgust.
A confused and upset woman gesturing with her hands | Source: Pexels
“Yes,” my father confirmed, looking at me with concern and seriousness. “But Judy gave it to me as a gift!?” I exclaimed in confusion. “Judy must have found it while cleaning out the attic,” he speculated.
“I guess she didn’t realize what it was, but it’s not something you want to be using.” A shiver ran down my spine, and I felt a surge of nausea. The thought of using a towel that had been used on our old dog was REVOLTING!
A woman after giving a dog a bath | Source: Pexels
Now it made sense why I was uneasy and a bit skeptical about the sudden gift. Later that day, I decided to confront Judy about the towel. I needed to understand her reasoning. “Judy, why did you give me that towel?” I asked, my voice steady but curious.
She sighed, looking a bit embarrassed. “When I found that towel in the attic, it looked almost new,” she started explaining. “I thought it would be a nice gesture to give it to you, to save money and maybe try to bond with you.”
A remorseful-looking woman facing down | Source: Pexels
She continued, “I didn’t tell your father because I didn’t want him to think I was being cheap again.” I nodded, recalling how my dad often complained about her thriftiness. It was a habit she developed from growing up in poverty.
“You know how he ALWAYS gets upset about my frugality.” It was true, I’d seen how my stepmother rarely bought anything new. This was a woman who’d wear her clothes until they were threadbare before she could even THINK about buying something new!
A guilty-looking woman seated | Source: Pexels
“I had no idea it was Buster’s,” she continued, her voice tinged with genuine regret. “It looked like it had only been used a few times, so I thought it would be fine.” Looking at the floor she said, “I’m REALLY sorry for the mistake.”
I could see the sincerity in her eyes, but I still felt a mix of emotions. The truth was I was still disturbed by the idea of using a dog towel. But, I also understood her intentions and the challenges she faced due to her upbringing.
A seated woman thinking | Source: Pexels
“It’s fine,” I said, brushing her arm, trying to reassure her. “I appreciate that you were trying to connect with me. Maybe next time, we should find a DIFFERENT way to bond?” I replied, trying to lighten the mood.
She smiled, relieved by my positive response. “Yes, of course! I promise to be more careful in the future.” Leaving my dad’s home, I felt a deeper understanding of my stepmom and her past.
A remorseful-looking woman | Source: Pexels
The incident, though awkward and unsettling, brought a new layer of connection between us. It catalyzed healing, and our relationship began to improve after that. We started spending time together, finding common ground in activities we both enjoyed.
One evening, Judy invited me over for dinner. She had cooked all my favorite dishes: chicken Alfredo, garlic bread, and even a homemade chocolate cake. “Wow, Judy, this looks AMAZING,” I said, touched by the effort she had put into the meal.
Homemade garlic bread | Source: Pixabay
It was obvious that she’d spoken to my dad, wanting to know what my favorite food was. “I just wanted to do something special for you,” she replied with a shy smile. “After the towel incident, I realized we never spent much time together.”
As we sat down to eat, we started talking about our lives. My stepmother shared stories from her childhood. She explained how her mother had instilled in her the value of frugality. Judy told me about her dreams and the obstacles she faced in her upbringing.
A happy younger woman and an older one working in the kitchen | Source: Pexels
“I know your father judges my behavior,” she said. “But it’s hard to shake off those habits. They were INGRAINED in me from a young age.” I nodded, understanding her perspective better. “I get it, Judy. We all have things from our past that shape who we are. It’s not always easy to change.”
Our conversation flowed naturally, and for the first time, I felt like I was getting to know Judy. She wasn’t just my stepmother; she was a person with her own history and challenges. After that dinner, Judy and I started spending even more time together.
Two women walking down a beach | Source: Pexels
We went shopping, cooked meals, and even took a few day trips to explore nearby towns! Each time we hung out, I learned something new about her, and our relationship slowly began to shift.
My father was THRILLED, to say the least! One sunny Saturday, we decided to tackle a DIY project together. My dad had mentioned wanting to build a small garden in the backyard. Judy thought it would be a great way for us to bond further.
A middle-aged woman harvesting carrots in a garden | Source: Freepik
As we worked on the garden, planting flowers and setting up a small fountain, we chatted about EVERYTHING. We tackled favorite movies to life goals. I discovered that my stepmother had ALWAYS dreamed of traveling! But had never had the opportunity.
“Maybe we can plan a trip together,” I suggested, wiping sweat from my forehead. “I’d love to see the Grand Canyon or even go to Europe someday!” Judy’s eyes lit up with excitement. “That sounds AMAZING, Sarah. I’d LOVE that.”
Two happy women embracing on a beachfront | Source: Pexels
The more time we spent together, the more I realized how much we were alike! Perhaps that’s why we clashed so much in the past. We both loved nature, cooking, and exploring new places. It was like discovering a new friend in someone I had known for years!
One evening, as we all sat down for dinner, my father looked at Judy and me with a content smile. “I’m glad to see you two getting along so well,” he said, his voice filled with warmth. “It’s something I’ve always hoped for.”
A man standing in the background watching his wife and daughter bond | Source: Freepik
Judy and I exchanged a knowing glance. We both knew that our relationship had come a long way since the towel incident. “I’m glad we finally understand each other and gave one another a chance,” I shared, holding my stepmom’s hand.
A happy couple and woman having a toast while enjoying a meal | Source: Freepik
Leave a Reply