In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Heartbreaking news about actress Sofia Vergara confirms what we all feared.
Tragic information regarding actress Sofia Vergara validates our collective fears.
The star of Modern Family Sofia Vergara recently celebrated her 51st birthday. While her fans were thrilled for her and the fun she had with her closest friends, they couldn’t help but notice that her husband Joe Manganiello wasn’t in the pictures. Their suspicions about his absence increased when the actress wrote, “When life gives u lemons u come to Italy to squeeze them,” as a caption for one of the posts.
With a blurry picture of the couple and the remark, “¡¡¡Feliz Cumpleaños Sofía!!!”—which many branded “cold”—Jose did wish his wife a very happy birthday.
When they announced they were divorcing after almost eight years, it tragically verified the rumors that their relationship wasn’t at its finest.
Shutterstock
In November 2015, Sofia and Joe exchanged vows in a grandiose wedding on Palm Beach. Along with Manganiello’s True Blood co-stars Anna Paquin and Stephen Moyer, the 400 guests on their guest list included Vergara’s co-stars from Modern Family, Ariel Winter, Ed O’Neill, Eric Stonestreet, Jesse Tyler Ferguson, Julie Bowen, Sarah Hyland, and Ty Burrell. Reese Witherspoon and Channing Tatum were among the other A-list celebrities in attendance.
In 2014, when she was engaged to businessman Nick Loeb, they had their first meeting at a White House Correspondent Association dinner. After a few weeks, she ended her relationship with Nick and became involved with Joe after he requested for her number.
In reference to their encounter, Joe remarked, “I knew pretty quickly that I could trust her, and she knew pretty quickly that she could trust me,” in an interview from 2020. Furthermore, we are both the types of individuals that can put the needs of another person above our own. “I could prioritize her desires over mine, no matter what they were,” he continued. “She could do the same.” You never let go of it once you have it.
In a heartbreaking statement to PageSix on Monday, the pair revealed their intention to split, stating, “We have made the difficult decision to divorce.”
In their statement, they said, “As two people who genuinely love and care for one another, we kindly request respect of our privacy at this time as we navigate this new phase of our lives.”
“Sofía and Joe have been growing apart for a while now and are taking some distance from each other to contemplate their future,” a source close to the pair stated. “Those close to Sofia were explaining away Joe’s absence at the beginning of her big birthday trip with the excuse that he was busy filming back on the East Coast; that excuse barely held up due to the writers strike, but once the actor’s strike took effect, he could have been on the first flight,” another source continued. and it is obvious that he is not.
Therefore, nobody who is with her is even making an effort to act as though it’s still going on. It’s finished. It’s over,” they said.
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