In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Tackling Child Trafficking: Mel Gibson’s Powerful Film, “Sound of Freedom”
One of the most horrible problems in society today is child trafficking, which causes misery to innumerable innocent lives. Mel Gibson’s most recent film, “Sound of Freedom,” illuminates this grim reality with its impressive message and ensemble of celebrities. To many’s astonishment, nevertheless, major streaming services have ignored this significant movie, which begs the question of Hollywood’s real intentions.
Revealing the Startling Truth
“Sound of Freedom,” which is based on the actual tale of Tim Ballard and his group, Operation Underground Railroad, delves deeply into the subject of child exploitation. It reveals the unsettling reality that lies behind the glitter and extravagance of the film business. However, Hollywood doesn’t appear to want to give it the credit it merits.
The Elite of Hollywood Are Suspected
There have been allegations made against well-known personalities, including Oprah Winfrey, who have relationships with people like Harvey Weinstein and John of God. These allegations, which raise the possibility that Hollywood’s elite is involved in the cover-up of these horrible crimes, add fuel to the fire of suspicion. Their own interests seem to take precedence over the wellbeing of youngsters who are at risk.\
Taking on Hollywood’s Dirty Underbelly
The paucity of coverage “Sound of Freedom” received in the media is a sobering reminder of Hollywood’s reluctance to face its own dark secrets. It makes us wonder who in Tinseltown, the city of dreams, we can really trust. Mel Gibson, though, won’t say no.
Mel Gibson Discloses His Opposition to Covert Plans
The well-known actor and filmmaker Mel Gibson has bravely spoken out against Hollywood’s secret purpose. His voice adds to the increasing number of people who are calling for justice and answers for the victims of child trafficking. He hopes to spur action against this horrific crime and increase awareness through his film.
Motivating Action in Film
The song “Sound of Freedom” is a global audience call to action. Gibson hopes to inspire us to rally, take a position, and defend the defenseless by demonstrating the potency of narrative and film. If we work together, we can change things.
Delivering a Message Clearly: Safeguarding the Innocent
Encouraging movies like “Sound of Freedom” makes it very evident that we will not put up with the exploitation and abuse of children. It’s time for Hollywood to face its dark truths and put the welfare of the weakest members of society first.
Participate in the War Against Child Trafficking
Raise your voice in the struggle against the trafficking of children. When we work together, we can change things and put an end to this unfathomable horror. Join us in the battle against child trafficking by standing with us.
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