In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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Kylie Jenner Is Criticized for Piercing Her Daughter’s Ears
Piercing a baby’s ears has always sparked debate, with people divided on its safety and ethics. While some see it as a harmless tradition or a personal choice, others worry about consent, health risks, and the child’s autonomy. The controversy flared up when celebrity influencer Kylie Jenner posted a photo of her daughter, Stormi Webster, with pierced ears. This picture led to widespread discussion and criticism, once again bringing attention to the ongoing debate about piercing babies’ ears.
Lots of babies around the world get their ears pierced, but it’s the earlobes of famous babies that get people talking online about whether it’s safe for little ones to wear jewelry. When her daughter Stormi Webster was five months old, Kylie shared a picture of her lying on a bed in a softly lit pink room. Followers noticed the tiny studs in Stormi’s ears, which were barely visible but still caught their attention.
Jenner is used to social media controversies, but the criticism about her young daughter and parenting skills is particularly harsh this time. Some strongly argue against piercing a baby’s ears, while others call Jenner “cruel” and “thoughtless.” “Is she going to start putting big earrings in her [ears] now [they’re] pierced? A [baby’s] ear is still forming and growing at that age,” one user wrote. “Piercing a babies ears!!!! @kyliejenner be ashamed of yourself. This is utterly disgraceful,” another follower commented.
Although getting a baby’s ears pierced is usually seen as safe, doctors warn about the risk of infections. Some suggest waiting until your baby is around 4 months old. However, the American Academy of Pediatrics doesn’t have a clear rule on when it’s best to pierce ears. They recommend waiting until a child can take care of the piercing themselves, but they don’t say no to piercing babies.
Kylie Jenner and her former partner Travis Scott gained notice for their unique parenting style. Travis revealed that they give their toddler Stormi a lot of independence. He mentioned they let Stormi choose her bedtime, deciding whether she wants to sleep at the usual time or stay up later. Stormi consistently chooses bedtime, which surprises many parents who appreciate her commitment to a good sleep routine.
Some parents think piercing their baby’s ears heals faster when they’re young. Others believe it’s important to respect their child’s autonomy and find piercing without consent unethical. Although tiny earrings might look cute, they can be dangerous for babies, causing injuries during play or even choking hazards.
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