Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
THE EVOLVING FACE OF NICK NOLTE: UNRECOGNIZABLE FROM HIS 1970S HEARTTHROB DAYS
Nick Nolte is famous for playing strong and confident characters now, but a long time ago, he was a big heartthrob. Today, the skilled actor is 82 years old, and I have to tell you, he looks quite different from how he did back in the 1970s when he was considered a heartthrob.
I really admire Nick Nolte’s incredible talent – he’s truly one of the best actors in American cinema history.
I like how his face, with its strong, square jaw and distinct features, along with his untamed and wild hair, gives him a powerful and almost barbaric look, like a character from a Shakespeare play.
What makes his acting so captivating is his ability to be versatile and the deep emotions you can see in his eyes. Nick always delivers performances that are genuine and honest. If we check his achievements, it’s clear that many people appreciate his acting skills.
In 1991, Nolte won a big award called the Golden Globe for Best Actor in a Dramatic Movie. He was also considered for another major award, the Academy Award for Best Actor, for his role in the 1991 film The Prince of Tides.
Nick Nolte used to be a really well-known actor, especially for his strong roles in movies like Affliction and Warrior, which got him nominated for big awards like the Academy Award.
But today, he’s different from the time when he won the Golden Globe. In 2002, a famous messy picture of him taken by the police hurt his reputation. He also had some legal and personal problems that made things even more difficult.
For younger people, it might be surprising to learn that in the 1970s, Nolte was seen as the ideal American hero. He was even called the Sexiest Man Alive by People magazine.
So, how did Nick Nolte become so famous?
In high school, he wasn’t really into acting, according to his football coach in Omaha. Back then, he was good at playing football but was described as a “skinny, awkward kid with a crew cut.”
Nolte himself says he was very shy and never felt comfortable in groups when he was a kid. School was tough for him, and only later in life did he find out he had dyslexia.
The handsome Nolte, born in Omaha, Nebraska, on February 8, 1941, got his big breakthrough in the TV miniseries Rich Man, Poor Man (1976). Not long after that, he became a household name and an American heartthrob.
However, he started working as a model in the 1960s. One of his most famous shots came while he cut an impressive figure together with Sigourney Weaver for Clairol’s “Summer Blonde” hair coloring campaign back in 1972. According to Eighties Kids, the commercial remains the only time a man has ever appeared on a box of women’s hair dye.
Even though Nick Nolte wasn’t well-known at first, he got a big break when he was chosen for a show called Rich Man, Poor Man. In the series, he played Rudy’s brother Tom and portrayed the character with the charm of a true American hero.
This show completely changed Nolte’s life. He became very popular, especially with the ladies, for his role as the classic bad boy, Tom. To fit the part, he had to work hard on his body. When he played the younger version of his character, he weighed around 150 pounds.
Nolte shared, “I remember the different stages I went through for Rich Man, Poor Man. That was the biggest span in age. It went from 16 to 45. Physically, I thought of the weight I was as a sophomore in high school, which was 150 pounds. So I dropped down to that weight and got that boy body back. I ran around that Hollywood reservoir day and night,” as he told Insider in 2022.
After the success of Rich Man, Poor Man, Nick Nolte, who comes from Nebraska, kept proving he was a fantastic actor, always giving great performances. In 1982, he became a huge star in Hollywood with the action-comedy 48 Hrs.
This movie, where Nolte acted alongside Eddie Murphy, was a big deal in many ways.
“What’s not often talked about with 48 Hrs. is that it’s the first film where black and white people criticize each other,” Nolte explained in 2011.
“After Civil Rights, it was awkward for white and black people. We didn’t know how to talk to each other.”
In the 1990s, Nick Nolte was at the top of his career. He was a big star, making lots of money, and everyone respected him as an actor.
But in the 2000s, things changed. Nolte became known for more than just his work in movies and TV,
He lived up to his reputation as one of Hollywood’s bad boys. The actor faced personal problems, went through three divorces, and got arrested a few times.
Despite being named the ‘sexiest man alive’ by Hollywood, he ended up in the news for a memorable photo taken by the police.
However, since 2002, Nick has been sober.
“At one point, I was really down, and I let things slide,” Nolte explained.
“I used to drink when things got tough – like dealing with relationships or when projects didn’t work out. I even used alcohol to cope with loneliness and the ironic kind of isolation that comes with being a celebrity.”
In the last few years, Nick Nolte has been in smaller roles and he looks quite different from when he was a big Hollywood star.
Now, the experienced actor lives in a treehouse in the lovely city of Malibu, California. He built the house himself and shares it with his wife, Clytie Lane.
The star of The Prince of Tides likes to be with his kids and he enjoys reading and being outside. Nick has a son named Brawley Nolte (born in 1986) and a daughter named Sophia Lane Nolte (born in 2001).
Nick Nolte’s kids, Brawley and Sophia, tried out acting for a bit, and it seemed like they might follow in their dad’s footsteps.
Sophia even acted with her dad in a movie called Honey in the Head, where she played Nolte’s granddaughter.
“She’s like a little grown-up. Sometimes she calls me Grandpa instead of Daddy because all her friends’ dads are young. I’m almost 80. My son Brawley is in his 30s. He did some acting, but that’s not what he wanted. He’s studying to be a doctor,” Nolte shared with Saturday Evening Post.
Even though many years have gone by, Nick Nolte still has that mischievous smile, beautiful eyes, and a charming personality. At 82, he looks great and continues to do what he loves most – acting.
What’s cool is that he has a positive attitude about getting older.
“I don’t regret being old at all. I’m not having much trouble with age. I’m pretty comfortable with it, knowing that there’s one more big adventure to do. It’s kind of spooky, but I accept it. You fight like crazy until the end. I think you just have to keep moving and keep doing it,” he says.
In my opinion, Nick Nolte is often overlooked when people talk about top male actors.
Thank you for all the memories over the years, Nick! You are such a great actor and an articulate, cultured gentleman!
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