March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Bills Mafia rallied around Tyler Bass by donating more than $50,000 to a local cat shelter
Bills Mafia rallied around Tyler Bass by donating more than $50,000 to a local cat sheIter after the Buffalo Bills kicker deactivated his social media accounts.
Bass’s online presence disappeared after he missed a potential game-tying field goal in the team’s 27-24 Ioss to the Kansas City Chiefs in the divisional round of the NFL playoffs on Sunday.
Fans on X, formerly Twitter, noticed that Bass’ account, @tbass_xvi, was deactivated after the game. At the time of pubIication on Monday, the page said, “This account doesn’t exist.”
The kicker’s Instagram account with the same username also was deactivated. The page read, “Sorry, this page isn’t available. Both accounts were still down as of Tuesday afternoon.
Bills Mafia, the name of Buffalo’s diehard fanbase, started donating to local nonprofit Ten Lives Club to show support to Bass after he reportedly received online hate. A representative for Ten Lives Club told USA TODAY Sports via Instagram direct message that 646 people have donated for a totaI of $14,760 as of Monday night. By Tuesday morning, the tally was “definitely more than $50,000 and climbing.”
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