March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
The Under-Cabinet Jar Opener: A Wholesome Reminder of Simpler Times
A basic tool that has lasted the test of time has a certain charm that is appealing in today’s fast-paced world where technology is always at our fingertips. The 1970s under-cabinet jar opener, hidden beneath the kitchen cabinet, is a veritable monument to utilitarian invention.
This jar opener may not look like much, with its plain dull metal teeth, yet it is filled with sentimental memories. It serves as a little reminder of the robustness and ease of use of earlier times.
The under-cabinet jar opener is really easy to use. Simply press the lid of a jar up against its teeth and allow it to be firmly grasped. The seal breaks with a pleasant pop and a simple twist. For decades, the sound has been a commonplace presence in numerous family kitchens.
You can’t help but sense a connection to the generations that came before you when you use this jar opener. Around kitchen counters, it has seen the preparation of countless meals and the creation of priceless family memories.
Amidst the ever-evolving trends, the under-cabinet jar opener remains a reliable option. It continues to stand the test of time, serving as a constant reminder of the value of dependability and simplicity. This technology acts as a link between our fast-paced, modern society and the independent past.
Thus, consider the legacy that the jar opener bears the next time you grab for it. Accept its simplicity and nostalgic meaning, and allow it to make you smile as you go out on your culinary journeys.
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