Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
The 52-year-old model showed how her monstrous curves look in a swimsuit
Allegra Cole first tried herself as a model when she was 30 years old. At that time, the woman looked completely different than today. However, having started making good money, Allegra decided to improve her appearance and bring her body to perfection.
However, her concept of perfection was very peculiar. Now Allegra is 52, since then she has done far more than one plastic surgery, increasing her shape to monstrous proportions.
The husband tried to reason with the woman, but she did not listen. In the end, the man who lived with Allegra for more than 20 years could not stand her cardinal changes and left his wife. However, Allegra was not particularly upset.
Last year, the model once again decided to increase its already rather small forms. Currently, her figure looks even scary. However, Allegra herself believes that she has reached the ideal of beauty. Surprisingly, she has a lot of fans on social networks. What do you think about the figure of the model? Please share your opinion in the comments.
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