Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Pierce Brosnan’s Wife Stuns People With Her Transformation During Her Latest Appearance
Pierce Brosnan’s wife, Keely, left fans stunned during her latest red-carpet appearance alongside her star husband. The 60-year-old beauty looked completely transformed, prompting the comments section to be flooded with remarks about her new appearance.
The former James Bond actor, 70, and his wife of 23 years, Keely, looked as stunning as ever as they attended the 2024 Oscar Wilde Awards in Santa Monica. The duo appeared sleek and elegant, coordinating their outfits in black ensembles from head to toe.
Countless fans gushed over how gorgeous they both looked and showered the couple with compliments, such as «They’re aging naturally, and they both look great, good for them,» and noting that «They look so nice together. Love that they’ve been together so long.»
Fans in large numbers couldn’t help but point out that Keely has «lost a lot of weight.»
One person noted, «Whatever she’s doing, she needs to keep doing. A really pretty face showing through now, and I bet she feels better too.» Another commentator wondered, «I thought she had a disease where she couldn’t lose weight? Anyway, they look great!»
The couple who met in 1994 and married in 2001 has one of Hollywood’s most celebrated and long-lasting relationships. They have two sons together, Dylan and Paris.
Keely, once a model and actress with roles in both television and film, transitioned into an on-air correspondent. Utilizing her platform, she champions environmentalism and animal rights.
We can all acknowledge that Keely Shaye has consistently looked stunning, regardless of her body size, and alongside her star husband, they make a captivating couple.
A few months back, during Pierce’s birthday celebration, he demonstrated his true gentlemanly demeanor when spotted out with his wife and mother-in-law.
Preview photo credit Mario Mitsis / Alamy Stock Photo, Charlie Steffens/AdMedia/SIPA/East News
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